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The Luna County Salsa Festival is just around the corner!

Luna County Salsa Festival

Luna County is quickly approaching its second annual Salsa Festival, a celebration of local agriculture focused on family-friendly fun and great food.

The 2017 Luna County Salsa Festival will be held from 10 a.m. to 6 p.m. on Saturday, July 29 and noon to 6 p.m. on Sunday, July 30 at the historic Luna County Courthouse Park, 700 S. Silver Avenue. The two-day festival will feature live music, food, a kids' zone, pony rides, face painting, vendors, cooking contests, St. Clair Winery beer and wine garden, horseshoe tournament, watermelon and jalapeno eating contests, and a salsa tasting area sponsored by Peppers Supermarket. A 5K run is also scheduled for Saturday morning.

Saturday will end with the festival's headline performance, the Yarborough Band. A concrete pad for dancing and bleachers will be available so visitors can enjoy a full schedule of music and entertainment, including stand-up comedy, both days.

"This has been an idea of several people in our community for some time and two years ago, the county decided to form a committee to make the event a reality," Jessica Etcheverry, Luna County Community Projects director, said. "The event was a big hit last year and we are working hard to make this year even more fun."

The committee is comprised of representatives from the county, city of Deming, Deming-Luna County Chamber of Commerce, Deming MainStreet, Deming Visitors' Center, Deming-Luna County Economic Development, St. Clair Winery, Mizkan Americas, Luna County Republican Party, and several individual volunteers. The committee began its work planning the second annual event shortly after the first event held in 2016. Over the year, they have worked to recruit vendors and event sponsors and plan the logistics of the event. Advertising has taken place throughout New Mexico, El Paso and Southern Arizona.

Organizers are still accepting sponsorships for the event and vendor registration will continue until Thursday, July 27. For more information, or to register as a vendor or sponsor, contact Etcheverry at (575) 543-6643 or Jessica_etcheverry@lunacountynm.us. Sponsors are entitled to various perks, like mentions on the Facebook page, @LCsalsafest, t-shirts, promotion during the event and promotion in media throughout the area. As of the end of June, nearly 30 vendors and 20 sponsors had signed up for the event.

"It's exciting to work on and plan events like this that can be enjoyed not only by our community, but visitors and out-of-town guests," Laurie Findley, executive director of the

Chamber of Commerce, Visitors' Center and MainStreet, said. "We're trying to create community involvement and connections to bring people together."

Some of the main highlights of community pride last year were the cook-off contests. Cook-offs will take place each day in which contestants - in the amateur and professional categories - can compete to see who makes the best green chile, menudo or salsa dishes. Winners will receive prizes and the professional winners will receive banners to display at their restaurant or business. Those interested in the cooking contest should contact organizers as soon as possible to register. There is a $10 fee to enter.

Contact Etcheverry for more information and the cook-off rules or the event in general. Copies of registration forms and other information can also be picked up at the Deming Visitors Center, 800 E. Pine St.

Vendor Registration
Cook-off Rules
Cook-Off Registration

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