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Email can serve as a very important part of your marketing mix. Email marketing has many advantages, one of which is low cost and specific targeted messaging. According to DMA, email has an average ROI of $38 for each $1 spent. A small business should never underestimate the power of this marketing

So often, when someone is asked, “what is marketing,” the response is “advertising.” Marketing is so much more than just advertising! Marketing is about the four P’s: Price, Placement (Distribution), Product, and Promotion. There is a fifth P often that has emerged and that is People (Consumer). It

Email becomes more powerful with images. The saying, “a picture is worth a thousand words,” certainly has merit as images embedded into emails have the ability to create interest and instantly engage your audience with your brand. Through market research, there are “best practices” that provide

Developing strategic direction is not simply throwing a dart at the dartboard, aiming in the general direction, and hope you hit the bullseye. Knowing what you are aiming for is critical. You have to know what objectives you are aiming to accomplish. Ansoff's Strategic Opportunity Matrix details