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Marketing Matters

Each week on Friday, the Beat will publish this marketing informational newsletter by Sabrina Pack of SkyWest Media and Silver City Radio.

marketing matters facebook marketing week of 9 15 17 headerLet’s talk about the decline of organic Facebook reach for business pages and why engagement strategies are so important! This problem represents an additional reason to having a “Call to Action,” CTA!

With so much content being published on Facebook, the space has become extremely competitive to gain needed visibility in the News Feed. With a significant decline in organic reach to fans of your business Facebook page, creating engagement can help outsmart the algorithm so to improve organic reach again for your brand. (Note: Your brand is your business, but also for a non-profit, the brand is their organization and, thus, their Facebook page).