In the USA, we have a two party system. No, we don't. We have Libertarians, Conservatives, Democrats, Republicans, Peace & Freedom, Independence, Tea Party, Socialist, Christian Liberty, Citizens Party, Communist, Constitution, and another 40 or so. It is generally accepted that Congress is a two-party governing body, but tell that to the Tea Party or the Freedom Caucus. The system may be two-party, but the individual members are clearly not in any sort of agreement or moral positions.
American citizens all have a right to vote. No, not everybody does. With the cost of proof of identity running at $300 (original birth certificate or a $600 Citizenship Certificate proving you're American – note in some states neither a US passport nor a driver's license is accepted) – many poor or paperless people can't register to vote. And the more poor or unpapered people are, the more likely the more conservative candidates will win.
All political advertising is held to the same standard as product advertising. No, it is not. If you sell Tide detergent, you cannot claim that Tide gets your clothes whiter than any other detergent, nor can you pretend that Humera does not have side effects. Those disclaimers are, in effect, truth in advertising. Political ads have no such constraints, no rule for any standard of truth whatsoever.
In any discussion or argument, pointing out other transgressions to offset or obfuscate the issue being discussed is considered fair and honest. No, it's not. The new standard by politicians and their promoters is to distract from the real issue by resorting, over and over, to, "What about…" and changing the subject, equating two unrelated events. One man has 12 accusers of sexual predatory events, especially with underage girls and the new deviant defense is to point to another person, decades ago, who was found guilty of an extra-marital affair with a young, but adult, woman. Of course, this has the added benefit of lessening the public perception of the horror factor of the victims. This was the same tactic used by the Catholic Church in defending their position of the pedophile priests – point at others' wrongdoing, nothing to see here…
A mistake in the press highlights a bias of all reporters. No, it doesn't. Everyone makes mistakes, does that mean that everyone always makes mistakes? Does that mean everyone can never be trusted? Follow the old rule: you can fool all the people some of the time, you can fool some of the people all of the time, but you cannot fool all of the people all of the time. The media and reporters need to be checked and double checked, but it is impossible they are wrong all of the time, impossible they are the absolutism of "fake."
Everything you say should only be directed at people who believe in you and should be repeated often to win new supporters simply by repetition of the same false message. No, it doesn't work all the time. For a while, yes, but in the end, even supporters will begin to see the fallacies, will begin to evaluate previously accepted "truths" and if those are found to have been chirping idiocy, opinions and loyalty will be reversed.
What works? American people, ideals, and basic honesty. Slowly, they are coming back.