Peter Riva of Gila has offered his many years of columns for this online newspaper. His writings have been published in East Coast newspapers, and he decided to share them with the Beat and you, our readers.
Date: March 21, 2018
Physics and a Bigger Car
When Henry Ford was asked about the Model T, one of the first things he spoke of was how far it drove on a tank of gas: up to 500 miles at 31 miles per gallon! It was small, light, go-anywhere, carried 1,000 pounds and, most of all, was affordable. How far we've come. In the search for a faster, bigger, more bulletproof car, for all the car manufacturers it's now a case of "Beat the Joneses" or "Mine's Bigger Than Yours." Some of these so-called personal vehicles have exceeded the axle limit for trucks in the 50's. I remember the size and weight of some of the cars then, when gas was 35 cents a gallon: Big fins, big engines (everyone wanted a V8 under the long hood), exemplified by the Cadillac of 1959 with the pop up taillights to reveal the gas cap.
Date: March 9, 2018
The Silk Trade Route
There is something incredibly romantic about the Silk Trade Route – you know, the one that Marco Polo “discovered” and that brought silk and pasta to Italy from China. In this day and age, it is hard to peer back through the fog of time and realize the incredible marvels that suddenly appeared in the hands of the early explorers. Yes, now we know the Egyptians had trading outposts on the western shores of India, the Greeks had trading posts on the west coast of Africa in Benin (and taught them how to smelt bronze). And Anna Roosevelt, great-granddaughter of Teddy, is probing the mouth of the Amazon and finding Phoenician, Roman, Greek and Egyptian remains.
Date: Feb. 23, 2018
Space Travel Excitement
There can be no doubt that commercial interests are beginning to take over space exploration. Huge multi-national consortiums, many US-based private corporations and inventors, and, never least, some publically held companies are all expanding their technology and interest in the benefits of space exploration. What? You thought all the results from space travel were hardly worth it? We’ve covered all that before, from the printed circuit board, the flat screen, the microchip – all these came out of space exploration development programs. Your world, whether you realized it or not, is a direct result of space exploration. Nowadays, you can add medicines, stem-cell research and a host of other vastly financially beneficial discoveries to that list. In fact, according to scientific study groups, 95% of all current inventions, coding, medical breakthroughs, and pure science discoveries come from, benefitted from, or are based on space exploration and experiments.
Date: Feb. 16, 2018
The Legacy of Duck & Cover
I had hoped never to see kids terrorized again, especially terrorized by the authority. I grew up in Manhattan in the '50s 'til I was 12 (in '62) and remember well the drills practicing Duck & Cover. At first kids were bemused by a break in routine and classroom discipline. But after the first drill, concern radiated around the room – not least with teachers – and left an impression either of bravado (often false) or fright for what could happen or the need to think of others first (which for a kid of 6 was a change in innocence and freedom). Duck & Cover was not a benign exercise, it was not a simple thing to execute for teacher or children. All you had to do was see images in LIFE or LOOK magazines to know that the aftermath of any nuclear explosion was terrifying.
February, 9, 2018
First, what's a Tomahawk? A Tomahawk is a subsonic cruise missile. Long range capability plus all-weather deployment make it a Navy favorite. You've seen them being fired from destroyers, submarines, and other vessels towards Syria, Afghanistan and Iraq. Hard to detect, with ground-following capability, they can sneak past defenses and pack a huge explosive punch.
February 2, 2018 – Unless you are a news junkie, you probably don’t know (but need to) what’s happening around the world. The US military knows and is making plans, as always:
January 26, 2018 – I get asked, "How can the paper afford you…" Good question since they don't (and shouldn't) pay anything (including a free paper.) Ah, you wonder, thinking of the hours and research, then why's he doing it? Let's put this in today's jargon: I get the benefit of cross-platforming, expanding reach and viral media response, expanding my platform. I should. I don't.
So what the heck is this week's article about? Social media, outreach using viral media platforms. Really, this article is supposed to make you think how pernicious such outreach business is. Countless millions of people tweet (I don't), post articles, make comments on Facebook (like this, sad that), Spotify, Pinterest, etc., feeling they are reaching out, expanding their footprint on the world, connecting with someone, anybody, somewhere. Some do it to sell homemade jams, some do it to launch a movie career, some do it to spin the world in their favor (they think). Yes, some do it for nefarious purpose (Russian hacking of social media) and some do it purely out of ego to feel important or to cover lies. And everyone who goes on social media, anywhere in the world, is actually, simply, doing the bidding and feeding the financial machine of the likes of Google, Yahoo (Verizon), Apple, Twitter and a host of other social data-gathering companies.
What is Google's or Apple's core business? Gathering data about you and everyone you know. They know every step you take (literally footstep) – what, you thought they made phones and phone operating systems to help you? That's the tradeoff. They know where you are every moment your phone is on, what you are doing, where you are going, what you are looking at, calling, scrolling, playing, listening to, searching for, buying and feeling. Yes, feeling. There are patterns in your behavior. Their AI computer systems know what music you have or listen to. If you are listening to the Beatles, you're feeling nostalgic compared to listening to Imagine Dragons. If you binge watch a comedy clip on YouTube, you could be feeling depressed, especially if instead of the regular coffee at Starbucks you buy the one with extra caramel. When you search roses and text a recent date asking if you can come over, AI knows, sometimes before you do, what you are hoping for.
You think Google, Bing, Facebook, Twitter and all are free? Nope. Besides tracking you so they can target you for sales (which they get a commission on), targeting you for political ads (which they get a commission for), they can complete your and millions of other people's preferences – either by locale or region – or by country or political affiliation – and then go a-marketing with advertising and business "outreach" platforms. Google advertising execs can come into a pizza store in a little village and target as small an audience as 3,000 locals. And when that proves effective, they can convince you to "go online with your product" expanding the market area in lock-step with your company expansion capabilities. Sounds great, right? Remember, they are also collecting all your success data, using that as their (intellectual) property and building their database for their expansion.
Expansion for what end? If it was only advertising and advertising platforms (which it naively appears to be), it seems justifiable. Kind of like good market research and polling, surely Google, Facebook, Twitter and Bing have a right to that business, no? Yet Facebook, for example, is one of the world's fastest-growing companies that makes absolutely nothing and offers a free service. Ten minutes after you sign up on Facebook, they are peddling your data, images' interpretation, location, contacts and background to people selling or promoting something. They give you Facebook for your friends so they can collect and own all your data for sale.
How does this matter to you? And why? It's free, right? So what if they get something out of me looking at cute dog tricks? There is a downside, as we saw in the last election. The Russian intervention, especially on Facebook and Twitter, was that they were given pathways for their propaganda. Gone are the days of dropping leaflets from a passing airplane. Russia sought, and got, the pathway for the anti-Hillary type people whom they fed ridiculous lies to. They seek, and still get, pathways to the "deep state" believers where they peddle "#releasethememo" tweets. And, yes, make no mistake, they sought and got the pathways to the "right are evil" believers feeding them nonsense as well.
This year, as a nation, we're facing two crises (hopefully only two) in which viral media will have a tenfold greater impact than the last election. Yes, tenfold. The last two years of data accumulation is packaged and ready to go.
First are the investigations already underway at the FBI and special prosecutor. When their findings are made public, 90 percent of what you heard or read pundits posting online will be proved false or deliberately misleading: 90 percent. Second are the November elections. If anyone thinks that gerrymandering is the only problem facing our electoral system this year, you are not paying attention to the might, access to private information (person-by-person, not just regional polling) and targeting persuasion that political parties will have access to.
You want to "buy" a local election? Go to Google and Facebook first. They can construct an "advertising" platform – person by person access - to ensure likely voters will be swayed for you and also, importantly, will inundate non-likely voters with apathy and disinformation to keep them from being likely voters for your opposition. Remember, traditional media depend on the revenue stream from campaigning. Now, you can be sure, new viral media companies will gobble up the cash – and all the while you'll have no proof of too many TV ads, too many radio spots to evaluate that there's too much money in politics. It'll all be hidden from view. It'll appear free, your TV viewing won't be spoiled, so what if Facebook has a few more political messages, that Twitter will prioritize messages they want you to read and react to?
Madison Avenue pioneered the media blitz techniques in the '50s. It's a whole new – almost untraceable – world now and, more than ever, you need to know what's going to happen. Why? Because it is coming, like a tsunami, and when it is over, unless you are forewarned, you'll again say, "I had no idea!"
Good News and Not So Good
Technology drives the world. No point in pretending otherwise. Ever since NASA and DARPA developed the printed circuit, the microchip, the LCD screen, and a host of other inventions that rule our daily lives… those same aviation development teams are continually writing your future whether you like it or not. So, seeing what they have in store for 2018 and beyond may help you plan your future and the future of your children with a little more certainty.