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At the turn of the year, SkyWest Media officially began accepting business under its marketing division. Led by Ted Tucker and Sabrina Pack, SkyWest now leads local and national marketing initiatives spanning all forms of traditional and digital media from creation to execution, in addition to their radio operations in the area of KSCQ-FM, KNFT-FM, and KNFT-AM.

Broadcast, marketing and production are the pillars that SkyWest stands on. As SkyWest's team moves forward, every effort to strengthen each pillar is always top of mind. Continued partnership with Google and team members as Google AdWords Certified professionals is paramount to staying at the edge of the industry.

With a team now built on certifications from; the American Marketing Association, Google, Facebook and multiple awards in the film industry for video production work, SkyWest looks to 2018 as an exciting challenge to take their clients even further as they expand upon their pillars of success as a 14 year old media company.

SkyWest believes that their tireless hard work learned from their national marketing experience, applied to the local stage of Silver City and Grant County, will help the area. They seek to give back in many ways.

jennifer johnston rsWestern New Mexico University psychology professor Dr. Jennifer Johnston often speaks to the media about the probable connection between mass shootings and the news coverage around them.Silver City, NM – The study on the relationship between news coverage and mass shootings by Western New Mexico University psychology professor Dr. Jennifer Johnston and former Interdisciplinary Studies graduate student Andrew Joy continues gaining attention and respect worldwide.

bayard elementary food drive rsStudents from Bayard Elementary held a food drive this past week. Each class was assigned a food item. The students collected items and were able to make 15 baskets that will all go to students at the school. The turkeys were sponsored by community members including Police Chief Willie Kern, Joe at Lalo's Barber, Geo Reyes, Living the Dream Nutrition, Mi Ranchito, and Rosa Molina.

art from within rsPictured is the building with the art exhibit.What does an empty building contain? Endless possibilities and opportunities! That is the attitude of Silver City MainStreet and many community members. With help from property owner Scott Kennedy, Cari Lemon, Grant County Community Health Council Director, and Catherine Harding of Hidalgo Medical Services, an empty building has been transformed into a pop-up gallery.

wnm donation rsFrom left, WNM Communications President and General Manager Matt Favre, GRMC Foundation President Alfred Sedillo, GRMC Foundation Vice President John Mahl and WNMC Billing Operations Manager Kandra Young are shown at check presentation on November 14, 2017.Silver City, NM – WNM Communications, Southwest New Mexico's hometown communications and broadband company, has teamed up with employees by allowing each employee to designate a non-profit charitable organization to which they would like to make a donation to. Overall, forty-three donations were made and while the majority stayed within our local communities, others designated national organizations including The American Red Cross, St. Jude Children's Research Hospital and the Lupus Foundation. Local organizations which were chosen included the Catron County Commission on Aging, Cowboys for Cancer Research, El Refugio, Elks Disaster Relief Program, Gila Valley Baptist Church, Grant County 4H Council, GRMC Foundation, High Desert Humane Society, La Casa Battered Women's Shelter, Life Quest, Magdalena Library, Silver City Rotary Foundation, Silver Gospel Mission, Silver Regional Sexual Assault Support and Trinity Church.

cactus jacks ribbon cutting rsTrent Bohl and Tonia Nielson, owners of Cactus Jacks, cut the green ribbon to celebrate the official Grand Opening of Cactus Jacks – a gluten-free grocery store and eatery. Silver City Mayor Ken Ladner spoke about small businesses in Silver City and how this store is a great addition to the community. The Grand Opening Celebration lasts throughout the entire weekend. Cactus Jacks is located at 1307 North Pope Street in Silver City.

cornali dog park rsWestern New Mexico University President Dr. Joseph Shepard cuts the official ribbon opening the small dog area of Cornali Park, located at 1207 North Virginia Street in Silver City. The effort to build new fencing to segregate large dogs from smaller pets was a collaborative effort between the university, the Town of Silver City and many private citizens and local businesses. Assisting with the ribbon is Julie Cason of Silver City RV and Silver City Mayor Ken Ladner.

xochitl hernandez rsFour Chapter BR members present the check to Xochitl Hernandez (left to right):
Sue Teller-Marshall; Pam Weber; Xochitl Hernandez; Anna Dye; Nancy Stephens;
and Martha Egnal, Guadalupe Montessori School director.
Silver City P.E.O. Chapter BR members recently announced that Xochitl Hernandez was awarded a P.E.O. Program for Continuing Education (PCE) grant for $2,400 to assist with furthering her education as she works toward receiving her "Assistants to Infancy" Montessori certification. Xochitl explained, "I want to enhance my professional background by enrolling in Montessori training to better serve the students I'm currently working with." She works at Guadalupe Montessori School as Bilingual Teacher Assistant and has lived in Silver City since August 2012.

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The Beat as a new column for you gardeners out there. The Grant County Extension Service will bring you monthly columns on gardening issues. The first one posted is on Winterizing your houseplants and patio plants.

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