Record number of tribal entities received grants for FY26
SANTA FE – The New Mexico Tourism Department (NMTD) is awarding $3.8 million in grant funding to 45 entities through the Cooperative Marketing Grant Program for fiscal year 2026.
NMTD will again be instituting a 2-to-1 funding match for FY26, meaning the financial commitment from NMTD is double what grant partners are contributing for the fiscal year. As a result of the department's 2-to-1 commitment, the total advertising investment for this program in FY26 will be $5.7 million.
"Continuing to administer this program with 2-to-1 matching funds, we're able to enter another year with expanded resources at a time where tourism promotion remains incredibly important," said Acting Tourism Secretary Lancing Adams. "I'm especially grateful to see the increased participation from tribal partners this year."
Roughly 69 percent of FY26 grant recipients represent rural regions of the state. In total, rural regions of the state will receive $2.4 million in grant funding through this program. Five Native and Indigenous communities and entities received grant funding that totaled $75,084 for FY26, which is a record number of grants issued to tribal partners for this program in a single fiscal year.
"The Tourism Department is committed to welcoming more tribal partners into our services and grant programs that support tourism promotion and development," said Tribal Tourism Development Officer Jey Bernal. "We're very pleased to welcome a record number of tribal partners to the Cooperative Marketing Grant Program for FY26 and we're hopeful to welcome more partners to this program and others in the future."
The Village of Ruidoso received the largest grant for FY26 at a total of $613,942 after submitting a grant application that provided a very detailed and strategic vision for how to promote tourism for the region. Overall, NMTD has contributed over $1.3 million in cooperative marketing support to the Ruidoso area dating back to last year.
Recipients of the Cooperative Marketing Grant Program for FY26:
Cooperative Marketing Grant Program – FY26
Carlsbad Chamber of Commerce - $68,000.00
City of Alamogordo - $231,942.00
City of Deming - 78,420.00
City of Gallup - $111,676.00
City of Grants - $79,624.00
City of Las Vegas - $123,742.00
City of Roswell - $72,171.00
City of Socorro - $23,676.00
City of Truth or Consequences - $102,966.00
Clovis/Curry County Chamber of Commerce - $35,000.00
EMNRD State Parks Division - $51,784.00
Espanola Valley Chamber of Commerce - $13,100.00
Farmington Convention and Visitors Bureau - $93,971.00
Ghost Ranch Education and Retreat Center - $29,768.00
Grant County - $45,633.00
IAIA Museum of Contemporary Native Arts (MoCNA) - $4,228.00
Indian Pueblo Cultural Center - $28,316.00
Lordsburg Economic Advancement Project - $33,779.00
Los Alamos County - $109,000.00
National Institute of Flamenco - $12,000.00
Navajo Nation Tourism Department - $18,228.00
City of Raton and Colfax County - $16,494.00
New Mexico Bed & Breakfast Association - $11,896.00
New Mexico Department of Cultural Affairs - $97,000.00
New Mexico Wine & Grapegrowers Association - $20,200.00
Pueblo of Picuris - $5,600.00
Sandoval County Tourism Alliance - $20,000.00
Santa Fe County - $342,528.00
Ski New Mexico - $50,609.00
Acoma Sky City Cultural Center and Haak'u Museum - $18,712.00
Spencer Theater - $32,348.00
Taos Ski Valley Chamber of Commerce - $23,333.00
The Santa Fe Opera - $36,356.00
TOURISM Santa Fe - $127,653.33
Town of Edgewood - $8,815.73
Town of Mesilla - $23,276.00
Town of Red River - $14,476.00
Town of Silver City - $119,046.00
Town of Taos -$136,428.00
Village of Angel Fire - $85,333.00
Village of Logan - $27,009.00
Village of Ruidoso - $613,942.00
Visit Albuquerque - $462,200.00
Visit Las Cruces - $109,160.00
Visit Questa - $48,832.00
GRAND TOTAL - $3,818,271.06
In FY25, NMTD issued $3.8 million in grant funding to 48 entities. To review a complete history of grant funding for this program, visit the NMTD website.
